Shah Rukh Khan and Katrina Kaif are the King and Queen of Indian mobile content, according to new study by IMImobile, a provider of mobile content and value added services.
Salman Khan, Hrithik Roshan, Akshay Kumar and Sanjay Dutt all make up the male Top 5 most downloaded movie star in terms of mobile content. Deepika Padukone, Priyanka Chopra, Lara Dutta and Aishwarya all feature in the Top 5 of the female category.
Vishwanath Alluri, CEO and founder, IMImobile said "India has the fastest-growing mobile population in the world and is projected to reach 400 million by 2010. Mobile music downloads top the bill and are currently valued at Rs 160-180 crore in the domestic market. The music content market is mainly driven by the passion for Bollywood & Tollywood; we see a spike in downloads around the big movie releases of the year."
Mobile Music, ring tones and downloads are particularly popular with the youth. The IMImobile study into their own content downloads shows that when it comes to downloading mobile graphics (from WAP sites), Priyanka Chopra is the most popular. More images of Priyanka are downloaded than of her co-star Shah Rukh Khan. Kishore Kumar has silkiest voice as is downloaded more than any other Bollywood actor or actress for voice recordings of answer phone messages and other voice prompts.
The trends vary from state to state. Delhi, Rajasthan, Karnataka, Andhra Pradesh Punjab and Maharashtra are amongst the top in terms of content downloads.
Source:- http://www.televisionpoint.com/
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Tuesday, November 25, 2008
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